1c) THIS MUST RELATE TO DE BEERS
Define market share – relate it to De Beers previous strategy.
Explain why ‘higher returns’ may be sought by De Beers
Discuss advantages and disadvantages of two or three other objectives.
Benefits and their impact in terms of the chapter content.
Evaluate in terms of downsides and the chances these could happen.
2b. ) YOU MUST USE EXAMPLES
* Internal growth:
Plough-back profit: explain issues (in terms of benfits/advantages v contraints/disadvantages)
Innovate/invent: explain issues
* External growth: (mergers/acquisitions).
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